TAPAS, LIVE MUSIC AND WINE FESTIVALS
Ambiance and entrepreneurship at the old farm
On a green stretch between Ajstrup and Over Fløjstrup near Ajstrup beach, among the dales and hills and low-flying larks, that’s where you’ll find Volleshave Farm Shop.
From the outside, the buildings of the former Moesgård-owned farm needed a little T.L.C. And fortunately Henrik Mensch was the man to give it to them. Or at least, he is the owner and the man behind the farm’s latest revamp. He bought the buildings 2 years ago, and has since worked hard to give the place new life and atmosphere. Plans have constantly changed and much has happened in the 2 years that Henrik has had the farm.
He bought the buildings with a view to moving the successful "Marselis Vine" store from Marselis Boulevard in Aarhus out into the country to Volleshave. The farm was previously used for wine imports and a private home, and Henrik could see the Marseli's Vine business grow and thrive there. "When we started developing the premises and constructing the bar, we felt that the premises called for more than just wine, and so we decided to turn them into a farm shop concept," says Henrik.
FROM WINE DISTRIBUTION TO FARM SHOP
Meeting with Trademark Living was the final push
Henrik and his team met Trademark Living for the first time at the Formland trade fair in Herning in the summer of 2021. Henrik could see that several of Trademark Living's interior products would fit really well into the store concept, both in the Marseli's Vine shop and in the Volleshave farm shop. But the conversation with Trademark Living also marked the start of Volleshave farm shop becoming much more than just a shop. "We could see that Trademark Living's furniture would fit perfectly into a farm shop concept with a restaurant service, while some of the products also fitted into the shop concept for direct resale," explains Henrik.
The idea grew and over the course of the autumn more suppliers were added, so that in addition to wine the shop also had a delicatessen selection and various home interiors. And it’s this very concept that appeared to be popular, because when the team behind Volleshave held the opening reception for the farm shop on 16 October 2021, they expected 100 guests, maybe 150 tops. But before the day was over, almost 800 visitors had stopped by! “We were completely shocked,” Henrik explains, “but we were also convinced that this concept was quite unique.”
So the following weekend the team launched a tapas concept, where locals and also people from further afield could pick up Friday takeaway tapas, or enjoy it on site. As a result, every Friday Volleshave farm shop now hands out around 200 tapas menus over the counter. An extra chef has since been hired so the menu also offers open sandwiches, fried fish sandwich dishes and a slightly larger selection that visitors can enjoy on the terrace or in the shop.