Trademark Living A/S Privacy Policy 

PER JUly 1ST 2024

Data Controller                                                

Trademark A/S is the data controller responsible for the processing of personal data we collect from customers and partners. If you have questions about the processing of your personal data, you can contact us using the contact details below, within our opening hours.

Trademark A/S
Niels Bohrs Vej 28
8660 Skanderborg
VAT-no.: 29516316
Phone: +45 70 24 16 44

Processing Activities

As the data controller under the General Data Protection Regulation (GDPR), we conduct the following processing activities:

Website Visits

We use cookies on this website. Read more about our cookie policy and the cookies used on Here you have the option to adjust or withdraw your consent.

Our cookie policy is also accessible via our cookie banner, accessed through the cookie settings button found at the bottom right of our page. Here, you can also adjust or completely withdraw your consent.

We collect cookies to ensure the technical functionality of the website and for the purposes of statistics and marketing.

Communication with Potential Customers

When you contact us with inquiries about our products or services, we process the personal data necessary to engage in dialogue or to formulate an offer.

We only process the information you provide us in this context.

This processing typically includes the following information:

  • Name
  • Email
  • Telephone number

Our legal basis for processing these personal data is Article 6(1)(f) of the GDPR.

We delete our communication with you once it is clear whether you wish to use our services or not.

Only in special cases, where there is a need, will we keep your personal data for a longer period.

Becoming a Customer

When you register as a customer with Trademark A/S, you consent to our collection and storage of the following information about the company you represent:

  • Company name
  • First and last name
  • VAT number
  • Address, postal code, and city
  • Telephone number
  • Email
  • Website (optional)
  • Industry


To communicate and ensure compliance with purchase agreements, we also process personal data relevant in this context. This includes information such as name, address, purchase history, special agreements, payment information, and other information necessary to fulfil the purchase agreement.

The legal basis for processing these personal data is Article 6(1)(b) of the GDPR.


Trademark A/S regularly sends out a newsletter in the form of an email, which can be subscribed to on our website. The newsletters contain a link to unsubscribe at the bottom of the email.

The newsletter is commercially oriented but may also contain practical information from the company that could be relevant to the recipients.

You only receive the newsletter if you have consented to receive it. Upon subscription, you must at a minimum provide your email address, while additional information such as first name can be provided for a more personalized experience.

Our legal basis for processing your personal data in connection with the newsletter is Article 6(1)(a) of the GDPR.

We process your personal data if you are subscribed to the newsletter. Upon unsubscribing from the newsletter, you will no longer receive the newsletter in your mailbox.

Your consent automatically expires if we have not sent a newsletter within a period of 1 year. We reserve the right to delete you from our mailing list if you have not interacted with the newsletter for a minimum period of 6 months.

Upon unsubscribing, we keep your now previous consent for 2 years after it was last used due to statute of limitations requirements according to the Consumer Ombudsman's spam guidance section 11.3 (link).


We are obligated to keep all accounting vouchers according to the Bookkeeping Act. This means that we store invoices and similar documents necessary for accurate bookkeeping. These documents may contain personal data such as name, address, description of services, etc.

Our legal basis for processing personal data for bookkeeping is Article 6(1)(c) of the GDPR.

We store this information for a minimum of 5 years after the accounting year is completed.

Job Applications

When you send a job application to us, our legal basis for processing your personal data is Article 6(1)(f) of the GDPR.

If you have sent an unsolicited application, we will quickly assess whether your application is relevant. We then delete your information again if there is no match.

If you have applied for a posted position, we delete or dispose of your application if you are not hired, and immediately after the right candidate is found for the job.

If you are attached to Trademark A/S through a recruitment or internship process, we will give you separate information on how we process your personal data in this context.

Data Processors

In some cases, we need to share your personal data with a third party in the form of trusted partners or authorities, to carry out the processing purposes.

External providers may include, for example, shipping companies and providers of IT systems and hosting, marketing, etc.

It is our responsibility to ensure that your personal data is processed properly. Therefore, we have high demands on our partners, and our partners must guarantee that your personal data is protected.

We, therefore, enter into agreements with data processors who handle personal data on our behalf to enhance the security of your personal data.

Transfers to Third Countries

As a rule, Trademark A/S uses data processors in the EU/EEA, or with the option of data storage in the EU/EEA.

In some cases, we also use data processors outside the EU/EEA, if they can provide appropriate protection of personal data according to the EU-U.S. Data Privacy Framework.

Among these data processors is Google LLC.

You can read more about Google's data responsibility here:

Processing Security

We have conducted risk assessments of our processing of personal data. Based on this, we have implemented technical and organizational measures to increase processing security.

We strive to keep the processing of personal data secure, through continuous updating and optimization of technical and organizational measures.

Among these measures can be mentioned: Mandatory review of GDPR procedures upon employment, continuous updating of procedures, and participation in GDPR courses.

Rights for You as Registered:

The General Data Protection Regulation ensures you several rights regarding our processing of your personal data.

If you want to exercise these rights, just contact us so we can assist you.

Right of Access

You have the right to gain insight into the information we process about you.


You have the right to have inaccurate information about yourself corrected without undue delay.


If special conditions apply, you have the right to have personal data deleted before the time of our general regular deletion occurs.

You can find an overview of these conditions in Article 17 of the GDPR.

Restriction of Processing

As a registered individual, you have the right to have the processing of your personal data restricted if special conditions apply. These conditions can be found in Article 18 of the GDPR.

In cases where you have the right to have processing restricted, we may only process the information - excluding storage - with your consent, or for the purpose of establishing, exercising, or defending legal claims, or to protect a person or important public interests.


You have the right at any time to object to our otherwise lawful processing of your personal data if our processing of your personal data is based on Article 6(1), letters a or f of the GDPR. You can also object to the processing of your information for direct marketing purposes.

Data Portability

In certain cases, you have the right to receive your registered personal data in a structured, commonly used, and machine-readable format. In cases where this is applicable, you also have the right to have these personal data transferred from one data controller to another, without hindrance.

You can read more about your rights as registered in the Danish Data Protection Authority's guidance, which you can find at

Withdrawal of Consent 

As our processing of your personal data is based on your consent, you have the right to withdraw your consent.

Complaint to the Danish Data Protection Authority

You have the right to lodge a complaint with the Danish Data Protection Authority if you are dissatisfied with the way we process your personal data. You can find the contact details of the Danish Data Protection Authority at

We encourage you to read more about the GDPR to stay updated on applicable rules and your own rights.