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Coffee, cake and craftmanship for customers
SNYGG HOME – Alternative interior shop with a cosy café atmosphere
9 km outside Nuremberg centre, more specifically Katzwang, there is a little gem. The gem is called “SNYGG HOME” and is a super cosy local comfort store/coffee shop, owned by Alexandra Stein.
If you are now thinking, “What on earth is a comfort store/coffee shop?”, We can tell you that the store is both an interior shop where you can buy hostess gifts, and it also functions as a café that offers coffee and homemade cake inside and outside the store premises.
A dream comes true
From hardcore businesswoman to café owner
Alexandra was a busy businesswoman with many annual trips, and she was used to moving in a very corporate and sometimes tough environment, but one day she quit her secure job. She was tired of the hardcore business life and wanted to try something else.
When Alexandra's friend offered her to take over some premises in the local town, she quickly accepted. Alexandra had lived in the town for many years, and she thought that there was a need for a gathering place where good friends could meet for a cup of coffee and a piece of homemade cake. At the same time, it was also her assessment that the area could bear a store with small furniture, handicrafts and delicacies for the home, hostess gifts, etc.
Alexandra’s favourite spot
After taking over the store, the first thing Alexandra did was remove a brick wallpaper and replace it with a real brick wall. The style should be Nordic and ooze cosiness and a homely atmosphere. “I am so happy that we made that brick wall. My first piece of furniture in the store was a large, long Kuta table from Trademark Living, and I remember clearly how excited I was when the table was placed in front of the brick wall. It was a real “WOW moment”. It is still my and the customers’ favourite spot in the store.”
